Dealing with Dwindling Economy is a challenge that every one is having to face. People are cutting back, that just that. With all of the cutting back, businesses are having to do the same. Below are a few things that we feel will help you deal with the cut backs and keep your doors (or your website) open.
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Now, on to the new tips and strategies for keeping your doors open.
First, if you aren’t advertising, reconcider. You HAVE to get the word out about your business. There are tons of way to accomplish this. You can place ads in local publications such as newspapers, mail out flyers to clients, place your banner in shopping directories, give google adwords a try…. There are SOOO many options, you just need to evaluate them and see whats best for you.
Second, have sales. People are always “go” for a bargain. If that means you have to cut your prices %30 to get them to buy, go for it. You might find you may more selling your items at a %30 discount than you did at full price just because of the increase number of orders. You might also offer free shipping on orders over a certain dollar amount.
Third, try other sales venues. Try local markets and shows. Wholesale markets are a great place to get new business. You might also try selling other places online such as Etsy, 1000Markets, or ArtFire. I know of several people who’ve had great success with Etsy (it just takes some time to get some traffic.)
Fourth, cut cost. Are you paying hundreds of dollars worth of membership fees that do you absolutely no good? Cut them out. You can always join again later. You might also search for lower cost items and supplies. You’d be highly surprise how much you can save just by shopping around. Another big saver…. web hosting. So many people out there are paying upwards of $20 per month just for a website. There are much more affordable options out there. For example, we save clients an average of around %50 when they switch to our affordable hosting plans.
These are just a few ideas to get you started. Be creative. You’re sure to find other ways to keep your business up and running. If you have some that you’d like to add just place them in the comments area below.